Easy Guide On Creating An Outstanding Website For Your Business
15 min read, last updated: Jun 21, 2020
Do you want to create a website for your business? You are in luck! In this article we talk about everything you need to know before starting.
Before writing this article and running the whole “Lean Website” project, we have researched for you hundreds of articles on the website creation topic, all modern technologies for website creation and all relevant methodologies & approaches. We did it to deliver you the most useful guide to help small businesses to make a website that will bring a business value!
In the modern world, each successful company needs to have an online presence. Some companies choose to have only social media accounts, others need a complex website. Small businesses usually need a simpler solution. We analyzed hundreds of articles about website creation and compiled our own experiences to help you make the right decision for your business.
Continue reading to learn more about
- Application of lean methodology for website creation
- Stages in website development process
- The first steps to start creating a website immediately
- Define reachable goals. Remember to start small.
- Start the development process. First deliver the MVP (Minimum viable product).
- Measure and analyze the results. Make sure to validate your ideas. Iterate to continuously generate outcomes.
The website is just a tool to solve a problem. To make this tool as powerful as possible, you need to have a very deep understanding of the problem and the solution.
What do you want to achieve? Maybe higher sales, generating leads or increasing brand awareness?
Once you understand your goal, you will be able to understand what kind of website you need. This will eventually save a lot of time and resources as you will not have to remodel the website in future.
Now that you have a goal in mind, you can choose the right technology to achieve it! There are tons of great tech options but you may not need them. Choose the one that is right for YOUR case.
If you do not want to pay for the same thing twice, do it right from the beginning.
Here are our favorites that will ease the process of website creation.
It’s great for small businesses, hosting a blog, presenting a portfolio.
If you want to create a simple blog, a website for a small company, a lead generating landing page, or a small e-commerce website, etc., then WordPress is a great solution to start with.
WordPress has an easy to use admin panel and you can set up a template with an advanced page builder like Elementor. You will be able to easily manage your website and blog, and add new pages later. As WordPress content management tools have lots of possibilities, you can create almost anything that comes to mind. Moreover, this tool is free, which is a great place to start.
You can also integrate other platforms with the website. This can be done very easily with the WordPress plugins.
TIP: As working with WordPress does not require any technical skills, you can contribute your time and create the website by yourself. However, it is always easy to find a developer or an agency that will create a website for you.
Fiverr is one of the best freelance platforms, where you can quickly find a freelancer with adequate pricing. You can also find designers, content writers, video editors, and many other freelancers to help you with making the website even more beautiful. All you need to do is register on Fiverr, and find a freelancer.
It’s great for more complex websites with advanced functionality.
If you want to develop a more advanced website with very specific functionality then a modern PHP framework like Symfony or Laravel for website development is a nice option. This gives you more flexibility as there are a lot of developers available in the market with qualified workforce; you can quickly do the hiring by saving time and money.
How to make the right decision? Make a list of products or services that you are planning to use or integrate with your website. Check if there are WordPress plugins available.
If you found the necessary plugins and you are planning to constantly make changes to your website, then our suggestion is to choose WordPress.
TIP: When choosing the technology, think about the functionality you may need. Ask yourself a question: am I going to regularly modify the content of my website, add new pages or articles?
Design is crucial. The first impression of the website is very important. People are used to modern and outstanding designs, and they will not stay long on a page that has a poor aesthetics.
Before choosing the design, research your target audience, understand their preferences and behavior.
Look at your direct or indirect competitors’ websites: see what is good and bad in their design. Take your time, and surf the internet for inspiration.
TIP: Most users are going to visit the website from mobile devices. Design the website so that it is mobile-friendly.
When you already know what you want your website to look like, it is time to decide how to build it. We suggest the following 2 ways.
Hire a designer
Large choice of designers that make unique designs
You can hire a local designer or a freelancer from Fiverr, who will give you professional assistance. This may turn out to be costly and time-consuming, however, the benefits are outstanding. You will receive a unique user-friendly design.
Purchase a ready template
Very fast, easy to implement
A theme may vary from $19 – $70, and it may take only a few days to finalize the design. Purchase one of the many templates from the market leader – Themeforest.
If you want to make edits to the template’s design, you can hire a developer, who will make the changes for you.
TIP: How to choose a template?
- The template should be responsive.
If the template is not responsive do not waste time on it. It will affect your SEO and website’s user-friendliness.
- The template should exceed the minimum requirements.
Review and rate the design by it’s shortcodes, functions, extra features and flexibility.
Domain and Hosting
Choose the domain
How to choose the right domain name?
There are different types of domain names. Based on your goal and customer location, choose the right domain name and extension for your business.
The domain name should be descriptive. Think of it as your business’ storefront sign on the web. It should accurately describe your business, so your potential customer can easily find and remember it. Keep it relatively short, easy to spell and try to avoid using confusing abbreviations.
If you are a local business or service, and you are operating in a certain country, you should choose a domain extension for your country. For example, if you are operating in Canada, you should use .ca, or if you are in Australia use .au.
One of the most popular extensions is .com, which was initially used by commercial sites. If you are building an educational site, you can use .edu, or if you are building a website for a non-profit organization, you can use .org. There are many different domain extensions. Be creative!
TIP: You can change the domain name in future, so don’t waste a lot of time on this stage!
We have a special gift for you. Keep on reading!
Choose a hosting
How to choose the right hosting?
Now, when we are settled down with our domain name and extension, we need to choose a “home” for them, which is the hosting. Hosting is a place, where the whole information about your website is kept: the website data, databases, etc. You would not like to build your home on an unsteady foundation and in an unsafe neighborhood, and neither should you build a website on a random, low quality hosting.
The hosting company should be reliable, so that it doesn’t steal the private information of your customers or yourself. Moreover, the hosting must be fast and secure to prevent hacker attacks, uptime, to be available online for the most time. Usually, most companies provide 99.9% uptime, to leave room for necessary website maintenance. Your web host is also responsible for server maintenance, keeping the software and hardware up to date, troubleshooting, and more.
Here are the most common types of web hostings:
For simple websites, low cost
Shared hosting means that multiple different websites are all hosted on the same server. This is often the best option for small businesses and bloggers. It is usually the cheapest form of hosting, where you can pay up to $10 per month. To minimize costs, businesses usually start with this hosting type, and then update it for more advanced versions.
Virtual Private Server (VPS) Hosting:
For more complex websites
VPS hosting is a step between Shared hosting and getting your own dedicated machine.
It generally uses more powerful hardware. While multiple websites are being stored on the same physical hardware, each uses virtualisation software to allow them to operate independently as though they were dedicated mini-servers. Price may vary from $50 – $200 per month.
For high-traffic websites
Dedicated hosting is a good choice for the pros. It involves the use of a server that’s dedicated to a single website, which means that you are renting one physical server from a hosting company only for yourself. In other words, unlike shared and VPS hosting, the user doesn’t have to share storage space and resources with other people. This is the most expensive option, and prices usually start from $100 and up. However, when using this method, consider hiring a system administrator to take care of technical details.
Here is the promised DEAL!
As you progress in the process, think about the tools you are going to use later to reach your customers, get feedback and test your ideas.
Here are the 5 tools that we suggest using:
Google Analytics provides valuable insights that can help you to shape the success strategy of your business. It allows you to track marketing campaigns, understand where your traffic came from, and finally, it assists in taking an in-depth look at your website performance.
Hubspot is an Inbound Marketing software that will help you to grow your company. This all-in-one platform allows you to bring all the marketing tools your company uses in one place. Hubspot helps to generate new leads, automate tracking, and conduct more traffic to your website.
Mailchimp is an all-in-one marketing platform that helps to develop smooth and high-quality communications between the company and the customers. It is a great tool for email marketing with a range of features and powerful data analyses that will help you to grow your company.
Jivosite is a comprehensive tool that will help you to connect with your website’s visitors on different platforms. It is a high-ranked multifunctional, easy-to-use, and affordable software solution to communicate with your customers.
5/ Google Ads
Google Ads (AdWords) is an online advertising platform developed by Google. It helps to target the right audience for your marketing campaigns, extend the customer base and drive more sales.
We hope this guide was useful to you! To sum up, remember:
- Always clearly define your goal and the purpose of the website. Ignoring this step will cost you time and money.
- Choose the right technology. Decide on catchy and outstanding design. In case you need help with design or development, consider hiring freelancers or an agency. Provide a safe website. A catchy and relevant domain name and secure web hosting are one of the most important things.
- When building a website consider the applications you are going to use later. Prepare the grounds if integrations are necessary.
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